So the kaiju is a half-turkey/half-shopper hybrid. That helps.... a little.
Black Friday had the potential to be a fun and memorable addition to the horror-comedy genre. The premise of retail workers battling zombified Black Friday shoppers is clever, relatable, and ripe for satirical commentary on consumer culture. Unfortunately, the execution leaves much to be desired, resulting in a film that struggles to rise above mediocrity.
While the movie isn’t outright terrible, it’s glaringly uncreative. From the predictable character archetypes to the formulaic progression of the plot, it feels like a patchwork of familiar tropes we've seen countless times before. There’s the disgruntled manager, the plucky misfit hero, and the obligatory chaos of people turning into monsters, but none of it is done in a way that feels fresh or inventive.
The humor, which should have been the film's saving grace, rarely lands. It relies on stale, low-hanging jokes rather than sharp wit or clever dialogue. Even the horror elements fall flat, with generic creature designs and uninspired set pieces that fail to leave an impression. The film tries to balance comedy and scares but ends up doing neither particularly well.
That’s not to say Black Friday is without merit. The cast, which includes horror veteran Bruce Campbell, brings some charm to the proceedings, and there are a few fleeting moments of entertainment. But these highlights aren’t enough to compensate for the lackluster script and lack of originality.
In the end, Black Friday is a forgettable experience. It’s not a bad movie, but it’s far from memorable. With its promising concept, it could have been so much more, but as it stands, it’s just another derivative entry in a genre filled with better alternatives. Watch it if you’re bored, but don’t expect to be wowed.
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